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 | Co Op or Individual Ezine - How to Choose?  |  |
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automate8 Member

Joined: 15 Apr 2010 Posts: 4
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ezines Member

Joined: 17 Mar 2008 Posts: 41 Location: USA
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Posted: Wed Apr 21, 2010 9:09 am Post subject: Re: Co Op or Individual Ezine - How to Choose? |
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| automate8 wrote: | | http://www.dollarmines.com/advertise.html |
Some people just search for "solo ads", "ezine ads" or related terms in Google, then make a list of sites and post it on their blog or other places, WITHOUT actually knowing anything about the places listed there. Then other people read these lists and say, "Wow! I have to advertise here if X recommended it".
This is a REAL situation, not an assumption. I've seen many times the same lists posted on many blogs and it was obvious that the posters didn't check anything. Many sites were OUT OF BUSINESS since years. Other sites were NOT supplying what they were claimed to supply. For example, one of the lists of solo ads suppliers contains 2Bucks an Ad. Yeah, sure! 2Bucks an Ad is a very old CLASSIFIED ad co-op. And so on...
Therefore I recommend you not to rely 100% on such lists. This was the general part of my comment. Here is the part specific to your post => did you read my post http://www.ezinesforum.com/forum/viewtopic.php?t=168 about Dollarmines?
That is a REAL review made by a REAL advertiser who is also a publisher. Is not that kind of "review" where someone says how good is X service and then leaves there his affiliate link. That is not a review but a disguised advertisement. There are very few real reviews online.
You can find more reviews on this forum: http://www.ezinesforum.com/forum/viewforum.php?f=8 _________________ Internet Marketing For Newbies - Complete Guide
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Anne Marie Member

Joined: 19 Feb 2008 Posts: 45
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Posted: Wed Apr 21, 2010 9:51 am Post subject: Re: Co Op or Individual Ezine - How to Choose? |
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| ezines wrote: | | Some people just search for "solo ads", "ezine ads" or related terms in Google, then make a list of sites and post it on their blog or other places, WITHOUT actually knowing anything about the places listed there. Then other people read these lists and say, "Wow! I have to advertise here if X recommended it". |
That's quite right
The proof is in the first post of this thread!
| automate8 wrote: | | The ones in separate call out bubbles were personally recommended |
The first link from the listed mentioned in the first post is the link to AdsHome Ezine Classified Ad Co-op.
Q: What link it is?
A: An affiliate link.
Q: Who is the affiliate?
A: lifesyles is Charlie Page's ClickBank username
Q: Did Charlie ever place an order with AdsHome Ezine Classified Ad Co-op?
A: Nope!
Q: How do I know that?
A: I process all the orders placed with AdsHome Ezine Classified Ad Co-op.
Anne
P.S. You don't have to understand that I'm criticizing Charlie. He is doing what almost all internet marketers do and he's free to run his business as he thinks that is good for him. After all, is not my business what he does or someone else does What you have to understand is that even if a very known person lists some resources on a certain topic, you don't have to understand that the list is a gift from God and you don't have to check anything, just to take it as it is. Do your own reaserch, no matter who "recommends" something. _________________ Low Cost Ezine Classified Ads
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Adrian Jock Administrator

Joined: 19 Feb 2008 Posts: 257
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Posted: Wed Apr 21, 2010 10:51 am Post subject: Re: Co Op or Individual Ezine - How to Choose? |
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| automate8 wrote: | | I would like to know what decision metrics people use when allocating ad money for co op or individual ezine. |
Read my mini-guide "How to identify top quality ezines for your ezine advertising needs?" It has 7 parts, it's free and is posted online here: http://www.ezineads.info/ezine-advertising-tips/ezine-advertising-top-quality-ezines-part1
If you have more questions on this topic, let me know.
| automate8 wrote: | | ONE QUESTION THAT I HAVE IS IT'S HARD TO KNOW WHAT THE EXACT TARGET DEMOGRAPHIC/READERSHIP IS FOR A CO OP THAT INCLUDES MANY EZINES... |
Right. Usually advertising in ad co-ops is not targeted to a specific niche because there are many ezines on different topics.
One year ago someone from Warrior Forum asked me how comes that I always recommend people to use targeted advertising for their ezine advertising campaigns while I sell myself untargeted advertising.
My first answer was "hey, I'm a scammer, that's why I sell untargeted advertising" Then I explained him that if he asks me what car I recommend him to buy, then I'll say something like "Get a new Porsche" ... even if I sell second hand Fords. There is no contradiction. People selling second hand cars are not scammers and there is nothing wrong to sell second hand cars. However, if someone asks for your best advice, then if you're honest you just give your best piece of advice
On the other hand, advertisers have to understand that each tool is good for a purpose. If you want to fly, then you get a plain. If you want to go to the mall, then you get a Ford. However, if you want to fly and buy a Ford, then not the seller is a scammer. It's you who have a big problem because you have taken a wrong buying decision
Coming back to advertising and ad co-ops, they have advantages and disadvantages and they are good for the purposes they were created. If you use them wrong, it's your problem, not the ad co-op owner's problem.
For example, if you want to launch a big ad campaign, you don't get a Ford (you don't buy a classified ad from a classified ad co-op). However, if you want only to test a subject line, or if you only want to increase the exposure of your brand, then you don't buy expensive ads but cheaper ads in classified ad co-ops.
It seems that you didn't read my article "Ezine Ad Co-ops: Don't throw away your money".
Part 1: http://www.ezineads.info/ezine-advertising-coops/ezine-ad-co-ops-dont-throw-away-your-money
Part 2: http://www.ezineads.info/ezine-advertising-coops/ezine-ad-co-ops-dont-throw-away-your-money-part-2
In addition, I can tell you about EssentialTeam that the number of subscribers (1,119,686) and the number of ezines (99) were NOT changed in any way since 2003. Anyone who is able to analyze a simple situation like this ... understands that this is NOT possible.
How do I know that these figures are unchanged? Since 2003 I publish an ezine called Ad Co-ops News By the way, one of my updates on the part 2 of the article above is about the figures above mentioned. When I posted that comment, on March 23, 2009, the figures were the same like in this post. There are also other methods for proving my words, but I won't reveal them here
| automate8 wrote: | | http://www.subscribeme.net/ |
This ad co-op contains a LOT of ezines don't published anymore, therefore the figures are not real. However, it's a free ad co-op, so ... as long as you don't pay anything, you can't complain.
| automate8 wrote: | | http://www.dollarmines.com/advertise.html |
More than 1 year ago (I don't remember exactly the date), this newsletter and another one published by the same person became part of my ezine advertising network.
After making some tests, I removed both newsletters from my network.
Why?
Fact 1: the publisher was sending many solo ads
Fact 2: the newsletters always contained 30-40 ads and a short paragraph from an article written by someone (not the publisher) plus a link to the article. 2 weeks before I removed them, the "articles" disapperead completely from the newsletters.
Fact 3: Dollarmines had over 350,000 subscribers (I just checked it and the figure is NOT changed).
If you analze the 3 facts above, someone cannot stop thinking like this: how is it possible someone to be so dumb and stay subscribed to ads, ads, ads. Well, it is possible but ... how is it possible that 350,000 persons are so dumb to stay subscribed to ads, ads, ads? There are some answers: the publisher made real efforts and identified all the idiots that are online and succeeded to subscribe them to his newsletters. Or ... the figure of 350,000 is very far from reality. You choose! _________________ Ezines Forum recommends these ezine advertising sites:
Ezine Solo Ads | Top Sponsor Ads | Classified Ads |
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