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 | How to Build an Ezines Ad Campaign | |
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automate8
Member
Joined: 15 Apr 2010
Posts: 4
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 Posted: Thu Apr 15, 2010 6:48 pm Post subject: How to Build an Ezines Ad Campaign |
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Hello:
I was lucky enough to connect with Adrian through some insightful Warrior Forum posts. He really knows his stuff! The world of Ezines is different than the world of SEO or PPC as a traffic generation method so I feel like I am starting from scratch!
My main issue is trying to figure out WHERE to ADVERTISE, as in the best places for the right audience, the right price, etc.
Boy would I love some help. I want to accomplish 2 things:
-build up a list of newsletter subscribers (whom I can offer information and training products to)
-promote affiliate offers and other sales promotions.
a) I'm gathering then that the ads would be different.
b) I know this is about ezines but I would so appreciate some advice on:
1) how to build up a subscriber base of readers and potential buyers as quickly as possible (co-registration, ad swapping, ezine ads offering a free offer/linking to a squeeze page)
2) How to go about picking ezines to promote offers (webinars, teleseminars, ecourses, other afffiliate offers, etc)
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Basically there is a 3 step or 5 step or 10 step process that's a best practice for finding and placing ezine ads, please let me know.
Lastly 3) If offering free content to ezine publishers in exchange for a link back is effective, I don't mind doing that either!
Thanks in advance for answering...... |
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Adrian Jock
Administrator
Joined: 19 Feb 2008
Posts: 257
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| Posted: Thu Apr 15, 2010 7:47 pm Post subject: Re: How to Build an Ezines Ad Campaign |
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| automate8 wrote: | | I was lucky enough to connect with Adrian through some insightful Warrior Forum posts. He really knows his stuff! |
Oops! 
Thank you very much for your kind words and welcome to Ezines Forum! Sorry but due to some issues I'm not able to post an answer right now  But I promise you that tomorrow I will take care of you 
Adrian
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daveva
Member
Joined: 09 Feb 2010
Posts: 41
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| Posted: Thu Apr 15, 2010 8:04 pm Post subject: Re: How to Build an Ezines Ad Campaign |
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| automate8 wrote: | My main issue is trying to figure out WHERE to ADVERTISE, as in the best places for the right audience, the right price, etc.
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Hi stranger and welcome 
Since it seems that my boss is a little bit busy, let me help you by showing you one of his articles: The Best Newsletter for Your Ezine Advertising Needs http://www.ezineads.info/ezine-advertising-tips/best-newsletter
Dave
P.S. BTW, don't expect Adrian to tell you "Go to this place and buy that". He usually won't give you a fish or two even if you're hungry. He tries to teach you how to fish
_________________
Dave, VA at AdsMarket Ezine Advertising Network
If you're looking for solo ads or other types of ezine advertising, click on AdsMarket link & place an order. Bonus: I'll post here your solo ad. |
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George M
Member
Joined: 15 Mar 2008
Posts: 25
Location: UK
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| Posted: Thu Apr 15, 2010 8:50 pm Post subject: Re: How to Build an Ezines Ad Campaign |
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I'll let the big boys answer your question, but what the heck! I have a suggestion too: why don't you setup a forum signature and put there the link to your newsletter signup page? 
_________________
Whether you're promoting your own products or services, or someone else's, discover how you can double your sales and profits within one month! |
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Adrian Jock
Administrator
Joined: 19 Feb 2008
Posts: 257
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| Posted: Fri Apr 16, 2010 10:50 am Post subject: Re: How to Build an Ezines Ad Campaign |
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| automate8 wrote: | | Lastly 3) If offering free content to ezine publishers in exchange for a link back is effective, I don't mind doing that either! |
I will start with the easiest question
A. Regarding the effectiveness
Everthing depends on how you do one thing or another, on your skills, on the time you dedicate to an activity, and so on. Usually there are no bad tools and good tools. There are bad users and good users.
"Offering free content to ezine publishers" is just another tool. If you know how to use it properly, it's effective. If you don't ... it's not effective. Simple as that.
B. Publishers
There are publishers who accept guest articles and publishers who don't accept such articles. You have to find the publishers who accept guest articles, or alternatively you can post the articles on articles directories and hope that the publishers will find your articles. When you're unknown in your niche, your chances to have an article reprinted are somehow reduced. But even the most famous persons started the same, by being unkown, so don't give up quickly
For example, I don't accept guest articles. Why? Because I write my own articles on my specific niches (like ezine advertising). Even when I have a writer's block I don't publish other people articles. Why? Most of the articles written in this niche are written by people who actually don't know what they are writing about or are articles without any value for the reader.
C. Your Content
Please read once again the last phrase from the previous paragraph. Done? Ok ... if you plan to write content, be sure that you write about something you know and be sure that you don't say the same thing other people already said. Be original. Otherwise, the publishers may not accept your article, or even if they accept it, the readers may not like it. Always remember this: if you make the reder unhappy, your chances to get the click are very close to zero.
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One more piece of advice: while searching for publishers willing to publish your article, don't waste your time by trying to have your article published in any ezine from any niche. Usually untargeted advertising is a big waste of resources. Just a stupid example: If you write an article about cats, don't try to post it in an SEO newsletter 
If you have more questions on this specific topic, let me know.
Adrian
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Ezine Solo Ads | Top Sponsor Ads | Classified Ads |
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Adrian Jock
Administrator
Joined: 19 Feb 2008
Posts: 257
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| Posted: Fri Apr 16, 2010 1:39 pm Post subject: Re: How to Build an Ezines Ad Campaign |
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| automate8 wrote: | | 1) how to build up a subscriber base of readers and potential buyers as quickly as possible (co-registration, ad swapping, ezine ads offering a free offer/linking to a squeeze page) |
Hmm ... There are 2 ways (+ their combination) to get something as quickly as possible. [replace the word something with anything you want, like "how to build up a subscriber base", or anything else]
Way No. 1 - work more (or outsource more activities to more persons/companies). For example, if you write one article per day (the resource box contains the link to your squeeze page, right?) and post it on 10 article directories, then write 10 articles per day, or 20, or 1,000 (if you can ).
Way No. 2 - be more efficient. Analyze very carefully what you already did and make it/them better. Don't think that what you did by now is perfect. There is nothing perfect.
The more you work and the more efficient you are, the shortest the way to your target.
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One of the most important elements is your squeeze page. Test and change, test and change until the conversion rate from visitor to subscriber improves consistently. Otherwise, in vain you work more and get more and more visitors if only a few of them actually subscribe. First focus on quality and then on quantity.
***
And now ... let me write about the most important element of list building.
It's not difficult to get SUBSCRIBERS and you can get many subscribers if you work hard and efficient. However, there is a BIG DIFFERENCE between a subscriber and a READER. I almost can say that there is no quick way to get readers. Why? Because the methods that can quickly get you subscribers won't provide many readers.
Example: the well known "giveaways". You give away an ebook or a report in exchange of people signing up for your mailing list. If you're well placed in the list of that giveaway (close to its top) and you give away a good book, then you'll get quickly a lot of SUBSCRIBERS. However ... many persons who subscribed to your mailing list only wanted your book and they will NEVER EVER give you any chance to transform them into readers. They were NOT interested in what you want to say but in getting that free ebook. That's all. Most of them subscribe using a throw away email address and will never ever read what you send, no matter how much you worked on that and no matter how valuable it is. A throw away address is just what the name suggests: a throw away address. Result: you'll get some readers and a lot of useless email addresses. This is what people get when they want something quick and without too much work!
Therefore the first step of the path from subscriber to reader is capital: if the "subscriber" doesn't give you any chance and doesn't plan to read what you will send, in vain you used the bribing method "subscribe to get my free ebook" - which is the method most of the internet marketers use.
There is only one way to be sure that the new subscriber will give you a chance and she or he will read at least your first real email (other than the email "Confirm your subscription"): do NOT offer any incentive in exchange of subscribing.
Is this way good for YOU? I don't know but what I can tell you is tht when you don't offer any incentive, someone subscribes only because she or he wants to know what YOU say, what YOU send, etc. Will you get tons of subscribers quickly? NO WAY. Will you get readers and potential buyers? YES. 100% of the new subscribers are READERS. There was no other reason for them to subscribe, other than to READ your emails.
Can YOU achive this? I don't know... What is the best method for YOU? I don't know... I don't know you, I don't know what you can do, I don't know anything about you
Then there is the second step. Once you get a READER, you have to keep her/him reading what you send. Otherwise your whole work was in vain if she/he unsubscribes soon. How you can do it? Of course that by providing good content. What IS good content? The one you like? Nope! That's another problem. Example: if you offer me a free book about cats, the best book ever published ... I will NOT appreciate your effort. Why? Because I don't like cats. Simple as that. Is not easy to make a lot of people (your subscribers/readers) happy.
OK, I'll stop here. It looks like I started to write a new ebook
Adrian
_________________
Ezines Forum recommends these ezine advertising sites:
Ezine Solo Ads | Top Sponsor Ads | Classified Ads |
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daveva
Member
Joined: 09 Feb 2010
Posts: 41
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| Posted: Sun Apr 18, 2010 9:05 am Post subject: Re: How to Build an Ezines Ad Campaign |
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| automate8 wrote: | | Boy would I love some help. |
You got some... but ... where are you? Not even a simple "Thank you for the efforts"?
Well, that's it 
_________________
Dave, VA at AdsMarket Ezine Advertising Network
If you're looking for solo ads or other types of ezine advertising, click on AdsMarket link & place an order. Bonus: I'll post here your solo ad. |
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automate8
Member
Joined: 15 Apr 2010
Posts: 4
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| Posted: Tue Apr 20, 2010 11:27 am Post subject: Re: How to Build an Ezines Ad Campaign |
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| daveva wrote: | | automate8 wrote: | | Boy would I love some help. |
You got some... but ... where are you? Not even a simple "Thank you for the efforts"?
Well, that's it |
THANK YOU!!
Actually I've been busy researching co ops, co regs and ezines. There was some good points made but I find that I still have some pressing questions.
The challenge with ezine advertising is all the manual work and research and lack of info involved!
It's not like adwords or a typical media buy where you know what the exact demo is or whatever.
Here are some questions:
1. Which Ezines/co ops are good for list building and which are good for straight sales - and HOW DO YOU TELL?
2. Should you go with buying from a co op or an individual ezine.
If you had say $200-$500 you wanted to use to run some test ads (for straight affiliate sale and/or list building) how would you spend it?! |
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daveva
Member
Joined: 09 Feb 2010
Posts: 41
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| Posted: Wed Apr 21, 2010 9:29 am Post subject: Re: How to Build an Ezines Ad Campaign |
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| automate8 wrote: | | daveva wrote: | | automate8 wrote: | | Boy would I love some help. |
You got some... but ... where are you? Not even a simple "Thank you for the efforts"?
Well, that's it |
THANK YOU!! |
You're welcome!
Dave
_________________
Dave, VA at AdsMarket Ezine Advertising Network
If you're looking for solo ads or other types of ezine advertising, click on AdsMarket link & place an order. Bonus: I'll post here your solo ad. |
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Adrian Jock
Administrator
Joined: 19 Feb 2008
Posts: 257
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| Posted: Wed Apr 21, 2010 11:34 am Post subject: Re: How to Build an Ezines Ad Campaign |
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| automate8 wrote: |
Here are some questions:
1. Which Ezines/co ops are good for list building and which are good for straight sales - and HOW DO YOU TELL? |
Your approach is wrong. Choosing between "List building" and "straight sales" is something that doesn't depends on the ezine.
What did you expect?
For these situations ...?
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That there are ezines where the subscribers are alike and they are waiting for any offer to buy it and therefore it's good to buy a "straight sales ad" in that ezine?
And other ezines have subscribers who don't want to buy anything, no matter what you promote but they are waiting for you to throw away any garbage called FREEEE and they will jump like crazy and subscribe to get that freebie?
================
Real world is different. The subscribers to any ezine are from real world, they are people like you and me. Let's talk about me ...
I am subscribed to many ezines. When I have time, I read them. When I don't have time, I don't read them, no matter how great may be the content or the offers Then ...
When I read something, if I need a product or a service, I may buy it. Or I may leave it aside for later. Then I may forget. Or not. If I see a product that is great but ... I don't need it ... then I don't buy it.
If I suspect that someone is lying ... I delete that message. Was it a lie or not? I don't know, but fact is that I deleted that message.
When I see that someone wants in exchange of a certain ebook my name, my email address, my phone number, my income status,etc, etc, etc, well, I only say GREAT! and I forget about that ebook or search for other places where to get it without giving all my personal info.
When I see that someone promises "this and that", while hiding himself and not even signing a solo ad, I never ever buy or sign up for his list.
Etc, etc, etc.
And finally ... the internet is FULL of freebies. If you want too to give away something, don't think (like many others think) that you make a real favor to someone and therefore you have to expect for a lot of people jumping on your freebie. You're not unique. People's hardwares are full of freebies they never read. And they know it!
This is how real people act and this is not related to the name of the ezine or ad co-op.
| automate8 wrote: | | 2. Should you go with buying from a co op or an individual ezine. |
It depends on what you want to achieve.
| automate8 wrote: | | If you had say $200-$500 you wanted to use to run some test ads (for straight affiliate sale and/or list building) how would you spend it?! |
For TEST ADS I will always go for the cheaper ads, even free if it's possible. When you test you're not interested in getting as many sales or as many signups as possible. Your goal is to get DATA and based on these information to modify an ad, a landing page, a price, an initial decision.
Example: Let's pretend that I want to test 2 subject lines for my ad copy. What is my goal? To see what subject line gets more clicks when is sent to the SAME persons. What do I do? I buy 2 ads (the same type of ad, not one solo ad and one classified ad) in the same newsletter. What newsletter? The newsletter that has the lowest possible prices. For my testing purposes, I'm not interested in my ad being seen by millions of readers. I'm not even very much interested in buying targeted advertising. All I want is the feedback, and there is no point to pay a lot of money for it.
Of course that before paying for my cheap ads, I analyze a little bit that ezine or that ad co-op. I don't want to pay for my ads to be "published" in ezines that are actually not published anymore since years
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Ezine Solo Ads | Top Sponsor Ads | Classified Ads |
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